CPSC Urges Immediate Destruction of Apoke Hair Dryer Brushes Over Electrocution Risk

A federal safety agency has issued an urgent warning for consumers to stop using and dispose of Apoke One Step hair dryer brushes, citing severe electrocution and shock hazards. The products are being pulled from use due to noncompliance with U.S. safety standards, with regulators warning that the defect poses a significant risk of serious injury or death.

According to the U.S. Consumer Product Safety Commission (CPSC), the affected hair dryer brushes do not include the required integrated immersion protection device, a feature mandated by federal regulations for electrical grooming products. This critical safety failure could result in electric shock if the device is exposed to water. The brushes have been identified as substantial product hazards and should not be used under any circumstances.

The brushes, which were marketed for home use to dry, straighten, and curl hair, were sold online via major e-commerce platforms such as Amazon between March 2022 and March 2025. They were available for purchase at prices ranging from $10 to $40. The pink-colored brushes, with rose gold accents, display the brand name “Apoke” on the handle and packaging. Consumers can identify the affected models by their Amazon Standard Identification Numbers (ASIN): B09V13XLTM and B0DP6FF8XG.

The product was manufactured in China and distributed by Zhongqui Zou, a seller based in China. The CPSC has formally notified the seller about the violation of U.S. safety regulations, but no recall has been initiated, and the seller has not cooperated with the agency’s safety directives. In response, the CPSC is urging consumers to take matters into their own hands by unplugging the product, cutting the cord, and disposing of it in the garbage.

Anyone who has experienced incidents related to this product is encouraged to report the details at www.SaferProducts.gov to assist in monitoring potential injuries and enforcing safety compliance.

Article by multiple RFHC contributors, based upon information from the U.S. Consumer Product Safety Commission press release.

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