The U.S. Consumer Product Safety Commission has announced a recall of Mad Rabbit’s “RELIEVE” numbing cream, approximately 28,000 units, due to a serious risk of poisoning to young children. The product contains lidocaine, an ingredient that requires child-resistant packaging under the Poison Prevention Packaging Act. The packaging for the recalled numbing cream does not meet this mandatory safety standard, meaning it can be easily opened by children, posing a significant danger if ingested.
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The recalled product is described as “RELIEVE” numbing cream, sold in a short, wide-mouthed white container. The front label features black lettering with “RELIEVE” displayed prominently, alongside the Mad Rabbit logo and smaller text indicating “Numbing Cream” and “Menthol.” These items were sold nationwide at trade shows, tattoo shops, and through online retailers, including MadRabbit.com, between October 2024 and August 2025 for approximately $26 per unit.
Consumers who have purchased the affected numbing cream are urged to immediately store the product in a location where it is out of the sight and reach of children. To address the safety concern, Mad Rabbit is providing consumers with a free child-resistant lid. Once the product is secured, consumers can continue to use it as directed. To obtain the child-resistant lid and find more information, consumers can contact Mad Rabbit via email at product@madrabbit.com or through their website by navigating to the “Product Recall” section on the “product-recalls” or “contact-us” pages. To date, no incidents or injuries have been reported in connection with this recall.
Article by Mel Anara, based upon information from the U.S. Consumer Product Safety Commission
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