How To Read Your Customers’ Minds Better Than Houdini

Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily spend money on things they want than they do on things they need.

After all, no one NEEDS an expensive car. Even the cheapest of automobiles will get them where they want to go – yet people WANT the high end cars and they pay dearly for them.